Mission: To create ideas that connect brands with consumers. Vision: To be a creative community that knows that it takes to be with the consumer
23red is a very social agency with events ranging from those organised by the company to ad hoc events organised by different employees. The company has a social committee that changes every 6 months, to ensure that as many people as possible have a say in organising events. Being a creative community is a part of 23red’s vision and very much what the agency wants to encourage in all staff. In support of this, the company holds away days with an external company designed around how to be more creative. This day involves a number of different activities to get people talking, thinking and to push them out of their comfort zone.
All employees are based in an open plan office where open communication rather than emailing is always encouraged. Everyone is accessible and available to speak at all times. 23red has a mentoring system with mentors assigned to new employees on their first day at the agency. This is an important way in which senior members of staff engage with employees on an individual level. Members of the board are regular attendees at many social events. 23red have held date nights in the past where members of the board were put with smaller groups and took them out for a meal to be able to chat in an informal setting. There are also opportunities to mingle with the leaders at 23red at Beer o'clock and at Brainstorms which the senior management team regularly attend.
Each year, following appraisals, 23red create a training matrix that highlights individual training needs plus any training that has been identified at board level for sections of the agency. The company have a set training requirement for all employees to fulfil which includes a mix of internal and external training. 23red is happy to support any employee who could benefit from external training and qualifications where there is a business case for such support. Employees can also request training in non-work related areas and, wherever possible, 23red will support them. If any employee goes on an external course, or has some knowledge that they feel would be valuable to agency staff, they will be requested to share that knowledge. That will either be in the form of holding a breakfast session, or making a presentation in the boardroom